Building Your Podcast Brand

Building your image might sound to you like an expression that has a place in a corporate meeting room and doesn’t matter to your digital broadcast. This couldn’t possibly be more off-base. However much you might feel like a humble free digital broadcast maker, the reality stays that there to fabricate your webcast crowd you must market your web recording.

A piece of that showcasing plan ought to incorporate structure your web-based brand and sorting out some way to advertise it.

On the off chance that you are like me, you were spiritual podcast, unfortunately, without a solitary showcasing bone in your body. So here are the nuts and bolts of making a brand for your webcast.

Digital recording Name

This might come effectively for some of you, the name of your digital recording might have been the main thing that you made when you chose to do a webcast. In the event that you haven’t picked a digital broadcast name yet, the following are a couple of suggestions to consider.

Your digital recording name ought to integrate with your webcast theme some way or another. Assuming that you are podcasting about sewing it’s a horrible idea to call your digital broadcast the Cosmic explosion Webcast. That might seem like good judgment to some of you, however I have seen some insane digital broadcast names out there.

Try not to make your digital broadcast title something dark that you will appreciate however others will see as befuddling. You need a name that is effectively recognizable and interesting for your web recording crowd so they will recollect you. Once in a while you can face a challenge and give your web recording a peculiar name and expect to be significant on the grounds that the name is so unique, this is a major bet and in some cases you need to know when to overlap them.

On the off chance that you anticipate having a site, and I energetically suggest you do, then you ought to bring your site into thought too. On the off chance that you will enroll your own space for your site, you will need to pick a name for your digital broadcast for which the site area is as yet accessible. In the event that your web recording is named The Cosmic explosion Digital broadcast however that space is as of now taken thus you register you will confound your crowd and there will be a distinction there. It would be a superior choice just to rename your digital broadcast AstronomyCast.


Having a slogan is discretionary, there are a great deal of effective web recordings that don’t have a particular slogan yet some of the time they are decent while balancing a brand. At times slogans can be utilized to expound on a web recording title that you needed to abbreviate on the grounds that it was excessively lengthy.

Call your digital recording AstronomyCast, and have your slogan be – Cosmic explosions, Dark Openings and that’s only the tip of the iceberg…

Variety Plan

I can’t pressure enough the way that significant the variety plot for your webcast is. It will make an interpretation of no matter how you look at it to all of the promoting you do. In the event that you hurry to go with a choice on variety and, you alter your perspective later on, it will make for a ton of work as you need to return and yet again plan your site, logos, business cards, all the other things. In the event that you’re not variety facilitated, surf the web and look at the destinations you continuous. See what sort of variety plans they are utilizing and attempt to find out about what works and what doesn’t work for you, then, at that point, make an interpretation of that into your thought process accommodates your web recording. Likewise focus on what varieties individuals use for foundations text and so on. For a many individuals having a dark foundation and white text is challenging to peruse, search for patterns like that and stay away from them please.

Ensure that you have invested sufficient energy choosing a variety conspire that you will be content with it for the long stretch. If I somehow happened to change the variety plot on my site with practically no advance notice, many individuals who successive the site everyday would contemplate whether they had arrived on some unacceptable site, essentially due to the uncommon change apparently. You never need to confound or astound your crowd that way.

I discuss variety conspires a ton since this was one of the areas that I flopped in wretchedly when I began my first webcast. That digital broadcast went through somewhere around 4 different variety plans and site re-plans before I at last found one that I enjoyed. Each time I changed the plan, my site traffic to a plunge and it required a significant stretch of time to bring those individuals back in. Assuming I had recently invested more energy in the arrangement of my image and site I could never have needed to strive to remake the crowd that I had lost.


The logo is significant in light of the fact that it will in many cases be your Symbol too. It will be your picture in the iTunes catalog, will be shown on your site, on business cards, all over. On the off chance that you are not a visual craftsman I prescribe finding one to make a logo for you. This necessities to look proficient, a logo that looks natively constructed won’t give the initial feeling that you need for your digital broadcast. You will need one that looks somewhat more cleaned.

In the event that you can stand to employ somebody to do this for you, there are various offices that do logo plan. In the event that you are on a tight podcasting spending plan, I would suggest one of two choices:

· Ask a companion who is a visual craftsman to do the plan for you

· Go to your neighborhood school and post a promotion in the craftsmanship division requesting help for a negligible charge. Craftsmanship understudies are much of the time searching for ways of extending their portfolio. Propose to connect back to their site assuming that they have one and notice them in your webcast.


With respect to your image, consider your site the substance of your webcast. This is the very thing audience members will see consistently that connects with your digital broadcast. By and by, invest some energy contemplating what impression you need to appropriately give with your site and afterward plan your substance.

Digital broadcast Depiction

You ought to foster a concise depiction for your webcast, go for 160 characters or less. This depiction will be utilized in various spots, on your site, in iTunes, you will likewise involve this portrayal while presenting your digital broadcast to catalogs for posting. Holding your webcast portrayal to 160 characters or less will likewise guarantee sharp looking query items when individuals find your page in the natural web crawlers like Google, Yippee and Bing.

Close down

One more discretionary component of your image is your close down for your digital broadcast; a speedy goodbye that you say toward the finish of each webcast episode that flags the finish of the show. It ought to be short, snappy and vital. Having a cunning close down leaves your crowd with a natural expression (marking component) that they can connect with you and your digital recording.

Probably the best telecasters in media have had their unmistakable close down, this is no occurrence, and the following are a couple of instances of a portion of the more popular ones.

“What’s more, such is life” – Walter Cronkite

“Great evening and best of luck” – Edward R. Murrow

“Great day and may the uplifting news be yours” – Les Nessman from WKRP for you old-schoolers

As you fabricate your image you are laying out a stage that will permit you to find true success with your digital recording; yet your site too. A digital recording that is has a laid out is simpler to showcase and has better potential for bringing in cash as a podcaster. It is the brand your crowd recalls, the brand that the crowd can relate to that will make the most progress. So invest some energy arranging, conceptualizing and fabricating your image.

Leave a Reply

Your email address will not be published. Required fields are marked *